Gamers get ready to catch a glimpse of the top games with the new Pop-Up Gen Con program. “We’re excited to bring the Gen Con experience to more tabletop gaming fans than ever before through our new Pop-Up Gen Con program,” said Gen Con President David Hoppe.
It's exciting news for both tabletop gaming fans and businesses. We frequent The Angry Robot in the Heritage Mall Shoppes in Nashville, Indiana - they have a great selection of comic books and collectibles. It's also cool to talk about what new games are coming out, and we know their certainly looking forward to Gen Con as much as we are, and are just as thrilled about this news. It's definitely a new opportunity for gaming fans who want to take their Gen Con experience to the next level.
In partnership with Alliance Game Distributors, the pilot-year program will deliver pre-release copies of new games from major publishers to participating stores, giving Pop-Up Gen Con attendees the opportunity to play and pre-order convention-release games before they hit the market.
“As a leader in the hobby game business, we are excited to be working with the clear leader on the hobby game convention circuit,” said Mike Webb, VP of Marketing for Alliance Game Distributors. “The opportunity to bring a slice of the excitement of Gen Con to Friendly Local Game Stores around the country is a dream come true.”
In the pilot year of the Pop-Up Gen Con program, activations will occur at approximately 40 game stores across the United States. In-store experiences will offer space to play pre-release copies of the featured games, and video content will be streamed live from the Indiana Convention Center.
“Gen Con has been the most influential gaming convention in the world for decades. Many gamers look at attending the show as a bucket-list event,” said Travis Severance, Owner of popular Rochester, NY game store Millennium Games. “Having the opportunity to bring a little taste of that to local customers is a great opportunity and a huge honor. We look forward to an exciting premier year and many more to come.”
Keep an eye out on the Gen Con website for news on this special event. Pop-Up Gen Con registration will be available for a small fee and include a commemorative badge and an exclusive pin. To order your badges, check the schedules, and register for events go to the Gen Con website at https://www.gencon.com/.
Learn More About Gen Con’s Pop-Up Experience
Keep an eye out on the Gen Con website for news on this special event. Pop-Up Gen Con registration will be available for a small fee and include a commemorative badge and an exclusive pin. To order your badges, check the schedules, and register for events go to the Gen Con website at https://www.gencon.com/.
