Helping to heighten the wine tasting experience for its guests, JW
Marriott Hotels & Resorts has introduced its Wine Ambassador’s program at
its 46 locations worldwide. The JW Wine Ambassadors are a volunteer cadre of
wine experts from all areas of the hotel where wine is available and who
represent the highest level of wine expertise at the property.
To ensure that each Ambassador’s wine expertise remains current and
relevant, all Certified Wine Ambassadors participate in monthly tastings
across the globe—tasting wines of different brands but of the same varietal.
Monthly tasting notes are then shared with their peers throughout the JW
Marriott portfolio in 19 countries on a website developed especially for
this purpose.
“Through this dynamic, cross-cultural approach, our Wine Ambassadors either
personally experience or have access to the evaluations of upwards of 140
different wines each month, enabling them to confidently discuss different
wines with our guests. They know what they are talking about,” Lou Trope,
Marriott’s vice president for restaurants & bars said.
Pinot Noir or Cabernet? Chardonnay or Reisling? Chinese Merlot or
Argentine Malbec? For some, a wine’s only duty is to taste good; but for
others, discovering the true joy of a glass or two of wine with their
favorite dishes rests in appreciating the nuances between the varietals and
observing the service traditions. Happily, with a dizzying array of wine
choices available today, aficionados are in a bold time for wine and the
only conundrum is often a question of so many wines, so little time.
“Our Wine Ambassadors are passionate about wine. They love their jobs.
They are eager to share their knowledge by telling stories that help
personalize our guests’ wine tasting experience and deepen their
understanding of the wine being savored,” said Mitzi Gaskins, Marriott’s
senior director for brand management . “Ultimately, our goal is to be
thought of as a wine destination where our guests can appreciate wines at
all price levels through our Ambassadors’ obsession with quality and
attention to the little details whether they’re in the lobby lounge, dining
in one of our restaurants or at a catered event.”
Learn More
JW
Marriott Hotels &
Resorts is Marriott
International’s luxury
brand that consists of
beautiful properties in
gateway cities and
distinctive resort
location around the
world. These elegant
hotels cater to today’s
sophisticated,
self-assured travelers,
offering them the quiet
luxury they seek in a
warmly authentic,
relaxed atmosphere
lacking in pretense. JW
Marriott properties
artfully provide highly
crafted, anticipatory
experiences that are
reflective of their
locale and give their
guests time to focus on
what is most important
to them. Currently,
there are 46 JW Marriott
hotels in 19 countries;
by 2013, the portfolio
will encompass 73
properties in 28
countries.
